RIPPA
BRAND DEVELOPMENT
ROLE
Graphic Designer, Product Designer, Researcher.
CONCEPT
Rippa was born from growing concern for Australia's dying coral reefs. The need for a brand that spreads awareness, educates, and celebrates good choices without bombarding you with horrifying images and devastating stats led to the creation of RIPPA. This brand shines a light on hidden issues affecting coral reefs with a touch of cheeky humor. Rippa's branding, logo, purpose, mission, and products were all developed through thorough research and user testing in collaboration with Ellen Claeson.
