BLACKBOARD VARSITY
BRANDING
ROLE
Graphic Designer
CONCEPT
Building on their strong legacy, I led a visual rebrand for Blackboard Varsity, intentionally stepping away from its parent brand’s aesthetic to create a distinct identity.
The refreshed brand identity now reflects Varsity’s community-focused café culture, coastal warmth, and confident heritage spirit.
The refreshed brand identity now reflects Varsity’s community-focused café culture, coastal warmth, and confident heritage spirit.
